Chinácota
BUSINESS TYPOLOGY
The issue
How to make a small town in Norte de Santander the cultural mecca of Colombia?
The answer
Making it a home away from home.
City branding
Colombia
WHAT I DID
Brand Identity, Art Direction, Copywriting, Brand Strategy, Digital, Brand Personality, Brand Voice, Brand Pillars, Market Research, Illustration, Icon Design, Animation.
In recent years, the city of Chinacota has become an epicenter for tourism and travel, due to its beautiful landscapes and natural relaxation places, which has given it the nickname of the “Beautiful House of Norte de Santander.” I conducted research on the subject and realized that although Chinácota is beautiful, this nickname falls short because, what good is a nice house without great people to make it memorable? I then developed a city branding process that would allow us to project Chinácota not only as a beautiful and attractive city, but also as a modern and global city, an interesting city, a city that has things to say and a story to tell; a city that is at the height of what is happening around the world.
Using a Colombian colonial house as a conceptual base (which is a symbol of the true Colombian spirit), the new Chinácota was born… The house of all, a home away from home.
*My projects are based on market research that determines how the logo should look, as well as the colors and fonts to use. Nothing is left to personal taste, all decisions are made on quantifiable data. If you want to know more about the process, you can read the case study and the market research. All documents are in spanish and part of Lebrand Studio S.A.S. metodologies and developments protected by intelectual property. Please see legal page.
Download market research here
Branding, told in the old-fashioned way: straight up
CNTRL ALT SUPR festival
