Omnia is a big-data software company that helps retail stores and brands understand and analyze sales trends and products that have sold the most over time. The product uses technology—which interprets the data—to offer suggestions to users and brands on what actions to take in real time. The problem with big data, is that it is very difficult to understand, even for people who have experience with technologies. The solution is then to create a data brand, that doesn't use data. This makes the information easier to understand for less technical users, with the help of doodles that convey information through graphics.