Dorum
BUSINESS TYPOLOGY
The issue
How do you take a house from being worth a few thousand dollars to being worth millions of dollars?
The answer
Let mother nature build it for you.
Luxury real state
Colombia
WHAT I DID
Brand Identity, Art Direction, Copywriting, Brand Strategy, Digital, Brand Architecture.
This brand was created on the idea that nature dictates the rules of perfection because true luxury is in her. Based on market research and trends, I created a brand that offers exclusive spaces around places carefully created by Mother Nature to satisfy the most demanding needs. The brand takes the form of a modern and lavish business model, where the natural spaces are given an exclusive veneer, transforming any space into an ideal environment in which to live. The brand is also committed to offering a wide range of services designed to provide harmony between body and mind, promoting a life focused on wellness in a new way to experience luxury.
*My projects are based on market research that determines how the logo should look, as well as the colors and fonts to use. Nothing is left to personal taste, all decisions are made on quantifiable data. If you want to know more about the process, you can read the case study and the market research. All documents are in spanish and part of Lebrand Studio S.A.S. metodologies and developments protected by intelectual property. Please see legal page.
Download market research here
Branding, told in the old-fashioned way: straight up
CNTRL ALT SUPR festival
