Human beings are complex and unstable; as a result, language fails to express many of the things we feel. For the development of this brand, I wanted to explore the emotional potential of flowers and fruits not only as a decorative detail but as a universal language; a way to express to others things we can not feel or say with words. A way to paralyze ego and protocols and let the soul speak for us.

 

In this way I used the safari world as conceptual base, in a journey that allows to explore beyond the world of feeling through the language of flowers, in a visual journey that in an elegant and sophisticated way gives us the possibility to tell a story that takes us away from competitors.